Tag Archives: Body Image

If You Weren’t Adding To Body Image Issues, I Might Buy Your Video

I love Gwyneth Paltrow. I admire her, I think she is beautiful, I think she is talented. She seems like a smart, sensible person who likes to have fun. I’m a smart, sensible person who likes to have fun.

I also admire her physique, which we do not share. Ms. Paltrow writes about her trainer, Tracy Anderson, like on this blog post about how she got into shape for the new Iron Man movie. In it, Paltrow links to an Anderson butt and leg work out you can buy. I’ve been to Anderson’s website and tried her 9 minute enticement video. It was pretty good.

But here’s the problem: Anderson used the word “perfect” when talking about the kind of body I can have. That seems wrong. I can’t have the perfect body because I don’t have the same DNA as Gwyneth Paltrow. Or any other other celebrity who has a body I think is amazing. I have my DNA, which is decidedly NOT perfect. I can lose weight but I’ll always have hips and boobs. End of story.

Words like “perfect” are red flags for taking advantage of people’s insecurities to sell weight loss products.

Then there’s the “baby food diet.” Apparently, Anderson is out touting her idea that women can eat baby food all day and then eat an adult meal and lose weight. It probably works. Baby food is low in calories and fat. But is healthy? What do doctors and nutritionists think of this diet? Is Anderson a nutritionist? It sounds crazy to me. Wrong. Again, manipulative. (Thankfully Paltrow admits to eating actual food – what I like about her – and gives some recipes on that blog post.)

Anderson is pretty but not real. She has the “I’m amazing!” look that women in the Victoria Secret catalogues have but she does it on her videos. She is mugging during the work out. That’s weird to me. I want my trainer to be a regular person who doesn’t think she is better than me, just further ahead.

The butt and leg video is interesting – my ass is showing my age more than my wrinkles do. If I give this woman my money, though, it says I approve of her sales message, which I don’t. In fact, I think it perpetuates a myth that is dangerous to women. So, she won’t be getting my money and I’ll have to live without knowing the secret to a smaller, perkier buttĀ  and how to never need squats again.

And I have to admit that the more Ms. Paltrow helps Anderson sell that message without questioning it, it knocks her pedestal down a little.